Our mission is to provide high-value opportunities and methods for marketing and promoting businesses with the goal of increasing your sales. The Business Market provides an innovative, collaborative platform for businesses to connect with each other in high-energy, effective and affordable ways. It is a hybrid of the numerous marketing options available today and introduces some cutting-edge, unique selling points.
The Business Market spreads the traditional week-long trade show over regular networking and referral events, called 'Business Markets'. In a unique way it combines these with unlimited business opportunities in multiple 'Business Centres’ focused on the best cafe's and other centres available in each local area. The 'Local and Regional Business Markets' incorporate the seven types of marketing, namely, word-of-mouth referrals, strategic alliances, public relations, internet marketing, direct marketing, advertising and events.
The Business Market’s key points of difference include the fact that it works together with, not in competition against, other business networking organisations (like the Chamber of Commerce, BNI and economic development forums); the markets are less time-consuming and exhausting than regular trade shows; the atmosphere is conducive to positive business in a warm and high-impact environment; it features expert speakers covering a wide range of topics, and visitors are encouraged to bring their own marketing materials.
Brett Yeatman (Managing Director)